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CRISIS MARKETING: FEATURES OF APPLICATION AND WAYS OF …

WebbThe author examines the development of the concept of the crisis by political scientists, sociologists, and organizational theorists. Upon this base, a tentative definition for the … http://hj.diva-portal.org/smash/get/diva2:1560081/FULLTEXT01.pdf dan richards terrapure

Crisis Marketing 4.0: Crisis as Marketing

Webblacking to say how marketing should be defined, some profit may be found in a speculation as to why this viewpoint has come about and what its implications are relative to … WebbA service-dominant logic for markets and marketing Hunt (2024b) argues that marketing continues to lack a mainstream, central focus of the discipline as a whole, and the … WebbOur primary objective is to apply a crisis management model to marketing education in distress due to the current COVID-19 pandemic. We use a strategic approach to managing crisis, first introduced by Burnett, to provide a conceptual framework for managing teaching turmoil and triumphs during this pandemic. We conduct an in-depth discussion … dan richard now